After learning that the fashion industry is one of the most polluting industries in the world 100% ReLoved was formed.

By coming together we can harness the connective and beautiful parts of fashion to help transform the industry and bring hope back to our environment.

We want to focus on creating; not only with new materials but most importantly with a fresh perspective towards the clothes that already exist.

That’s why the 100% ReLoved heart was created; it’s a symbol of pride celebrating giving clothes a new or extended life.

Discover Materials

The ReLoved team are passionate about making sure every single aspect of our initiative is 100% sustainable and locally made. We aim to achieve this by using the heart symbol as a template to discover innovative ways of creating the heart across Ireland.
If you’re someone who know’s their materials and is interested in discussing collaboration don’t hesitate to get in touch.

Circular Economy

Whether you are a Carpenter or chiropractor, CEO or OAP, eco warrior or mud wrestler, surgeon or student: simply by wearing this heart on an item you have swapped, thrifted or up-cycled you are part of a community wearing the embodiment of a circular solution and empowering others to do the same.
As well as existing in this digital space we host and take part in events as often as we can to bring like minded communities together to take part in up-cycling workshops, film screenings, swaps and as our slogan imagines, inspire each-other to “Create a New Way”.

Facts and Solutions


Fashion is one of the most polluting industries in the world; more than the aviation and shipping industries combined.

Thousands of litres of water go into every new item we wear and a truck load of textiles is burned every second.


Garments are the second highest at risk industry for slave labour. Approximately 75 million people work to make our clothes. 80% of them are women between the ages of 18 and 35.

These people will work fifteen to sixteen hour days yet will rarely ever be able to earn enough to break out of this binding socio-economic system.

Upcycling and reworking clothes does not endorse slave labour, and through these physical, grounding, community tasks we can rewire our beliefs around the materials we wear and develop an understanding to the work that went into them.


Fast fashion is designed to be an addictive experience who’s marketing techniques focusing on external appearances lead to an increased risk of low self esteem which fuels the buying mentality.